Content / Creators / Campaigns
Content creation.UGC campaigns.
Raytech Agency plans and produces brand content and creator-led UGC for social channels and campaigns. Projects can include creator sourcing, creative briefs, short-form video, copy and motion. We define formats, usage rights, approvals and distribution responsibilities around the audience and action the content needs to support.
01 / A point of view
Attention is a beginning. Give people a reason to stay.
A good story can travel a long way. We connect ideas, creators, and production to make content that feels at home in your audience’s world—and unmistakably part of your brand.
02 / Selected projects
View the collectionSelected
projects.
Products, people, and stories with a point of view. Explore the projects.
03 / What we bring
One connected team.The idea. The people. The way it gets out there.
01Story
Find the angle that makes your brand worth watching. We shape the concept, message, and creative direction around the people you want to reach.
Copywriting / Ad creative / Campaign concepts02Production
Bring the idea into focus. From short-form video and motion to product content, we build a visual language that works across the places your brand shows up.
Short-form video / Motion graphics / Content production03Distribution
Put the story in the right hands. We connect creator selection, UGC, and partnerships with a practical plan for making and sharing content together.
Creator sourcing / UGC campaigns / Influencer partnershipsThe full picture
- Short-form video
- UGC campaigns
- Creator sourcing
- Influencer partnerships
- Ad creative
- Copywriting
- Motion graphics
- Content production
04 / How we get there
Built together.From the first
“what if.”
- 01
Thinking
Know the audience, find the story, and give every piece of content a clear reason to exist.
- 02
Making
Bring the right voices and creative direction together. Produce, edit, and shape the story for each format.
- 03
Moving forward
Launch the content, learn what connects, and use that insight to guide the next creative round.
Before we build / Content & UGC
A few questions.
Clear answers.
For brands that need a clear content idea and a practical production plan for social channels, creator partnerships or paid campaigns.
Tell us about your projectHow are UGC and brand content different?
Creator-led UGC uses a person’s demonstration or perspective to explain an offer. Brand content can use a broader visual and editorial direction. The right mix depends on the audience, placement and job of the campaign.
Does a content project include creator sourcing?
Creator sourcing, briefs, short-form video, copy and motion can be part of the scope. Deliverable counts, formats, approvals, usage rights and distribution responsibilities need to be agreed for the specific project.
How should content performance be measured?
Choose the intended outcome before production. Watch time can inform creative decisions; qualified visits, inquiries or purchases help assess the business journey. Distribution, spend and attribution rules need to be recorded alongside the results.
Can we use the content in paid ads?
Paid usage, creator permissions, channels, territories and licence duration are agreed before production. Organic posting permission does not automatically include paid advertising or unlimited reuse.
How do briefs, approvals and revisions work?
We agree the audience, message, formats and review stages upfront. Your team approves the creative direction before production, with feedback rounds and any reshoot arrangements recorded in the scope.
Can you create content every month?
Yes. An ongoing engagement can include a content calendar, agreed production batches and performance reviews. The number of assets, creator involvement and turnaround are based on the monthly scope.