Find a reason to reach out.
Connect a website or marketing gap to useful help.
Growth services 05 / Lead Generation & Intelligence
Find the opportunity. Qualify the interest.
B2B leads.Research & routing.
Raytech Agency builds B2B lead-generation processes around account research, qualification and a clear sales handoff. Projects can focus on outbound prospect research or inbound inquiries. We agree the fit criteria, sources, outreach approvals and follow-up ownership, distinguishing a researched contact from an interested inquiry or a booked meeting.
Find your next opportunityExplore the approachThe opportunity canvas
Sample dataBusiness websiteService pagesBooking journey
An opportunity to helpA hard-to-find booking pathExample service business
01 / FindContext, connected.
Find a business you can help.
Look for businesses in your target market with an unclear offer, an outdated website or a difficult path to booking.
- Business
- Fits the target market
- Observation
- Booking link hard to find
- Evidence
- Public website
Strategy. Context. Follow-through.Raytech / Growth
01 / The bigger picture
The right conversation starts with better context.
Good opportunities come from both directions. We find businesses with website and marketing needs you can help with, and turn incoming inquiries into researched, qualified conversations. Your team gets the context to make the next step useful.
Make sense of the interest.
Understand each incoming inquiry and assess its fit.
Give your team context.
Route the opportunity with a brief and a clear next step.
02 / What we bring
Built around your business.From scattered signals to a clear next step.
01Find the opportunity
Research businesses in your target market and review their websites, messaging and booking experiences. Connect a specific observation to a service you can provide.
Website research / Marketing opportunities / Source evidence02Qualify the inquiry
Bring form submissions, company context and CRM history together. Assess fit and timing, flag missing details and prepare the right questions for a first conversation.
Inquiry enrichment / Fit criteria / Lead qualification03Start the conversation
Turn outbound research into relevant outreach, and route inbound inquiries to the right person. Give your team a concise brief, clear ownership and a useful next step.
Outreach planning / Lead routing / CRM handoffThe full picture
- B2B prospecting
- Website and marketing research
- Contact enrichment
- Account targeting
- Outbound campaigns
- Inbound lead qualification
- Lead routing and CRM handoff
03 / Working together
A practical place to start.A clear first step.
Room to grow.
- 01
Define a good fit
Agree on the customer profile, service needs and criteria for a qualified inquiry.
- 02
Research and qualify
Find relevant businesses, enrich incoming inquiries and assess both against your criteria.
- 03
Connect and refine
Prepare the handoff, learn from the conversations and improve targeting.
Before we build / Lead Generation
A few questions.
Clear answers.
For B2B businesses that need relevant prospect research or a clearer way to qualify and route incoming inquiries.
Tell us about your projectWhat do you mean by a qualified lead?
Qualification starts with criteria agreed for your business: customer type, service need, location and the information needed for the next conversation. A researched contact, an interested inquiry and a booked meeting are different stages, and should be reported separately.
What can the lead-generation handoff include?
Depending on the scope, a handoff can include researched accounts, source links, reasons for fit, relevant contacts, qualification notes and CRM routing. Unknown information stays unknown. We agree who approves outreach and who handles replies.
Can we start with inbound leads instead of outreach?
Yes. The starting point can be your existing website inquiries: useful intake questions, qualification rules, a private record and a clear next action. Outbound research and campaigns can be scoped separately.
Do you guarantee a number of meetings or sales?
We agree research and campaign deliverables, qualification criteria and reporting before work begins. Meetings and sales also depend on the offer, audience, responses and your sales process; they are not automatic outcomes.
Can you work with our existing CRM and sales team?
Yes. We define the fields, lead stages, ownership and follow-up process with your team. Integration depends on your CRM capabilities and access, and the handoff is tested before use.
How do you decide which companies to target?
We build an agreed customer profile using factors such as industry, location, company size and relevant business needs. Research records the evidence for fit so your team can review the targeting before outreach starts.